When Communicating, Less Is More

When communicating, there’s an indisputable truth that exists in this world. It’s the notion that less is more. But for whatever reason, Americans are stuck on the idea that more is more.

This leads to all kinds of problems in life. Think about it, your doctor never said, “Well, Bill, I would be happier with your overall health if you added 30 pounds of needless weight.” In most situations, bigger is not better.

That’s one of the reasons that all ministry leaders should have William Strunk and E.B. White’s “Elements of Style” in their toolbox. Yes, it’s an old book, but it contains ageless truths about the lost art of communication. Listen to this,

“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”

In ministry, brevity is an important factor while communicating. Especially in an age where the attention span is dwindling at an alarming rate. While Strunk and White’s book generally applies to the craft of writing, you can also apply the concepts to speaking. So many times I have sat in a church service listening to a ministry leader verbally wander through an announcement, meditation, or sermon with no goal in sight. Here’s what the authors say about adding needless ideas to communication,

A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.Click To Tweet

The book is loaded with helpful suggestions on what it means to make your communication concise and clear. It also contains lots of examples on proper usage of grammatical challenges in writing, for example, where to place apostrophes and commas.

Next year the book turns 100. Considering that it is listed as the #1 seller in all Amazon writing and publishing categories, one can see how the book has stood the test of time.

Grab it and drop it in your ministry toolbox today. It will help you to be a better communicator!